Case History:
Park View at Norwood Crossing
Challenge
Norwood Life Care Foundation, one of Chicago’s leading providers of skilled nursing, was expanding their campus with the addition of independent living residences.
Our agency was chosen to assist in developing the branding, positioning and pre-sales launch of Park View — 139 spacious independent living apartments in Chicago’s Norwood Park neighborhood.
Strategy
Design an integrated campaign that preserves the traditional caring spirit of this respected, not-for-profit organization with more than 100-year history.
Utilize an optimal mix of print advertising, direct mail, collateral, interactive marketing and sales center environmental graphics.
Results
More than 80 qualified leads were generated in the first three months after the launch of the campaign.
