Case History:
Friendship Village Puzzle Campaign
Challenge
Generate new resident leads for Friendship Village of Schaumburg, a continuing care retirement community in the Chicagoland area.
Strategy
Launch an attention-getting and interactive print campaign that features crossword, word search and Sudoku puzzles.
Feature the unique benefits of Friendship Village in the puzzle solutions.
Capitalize on recent research documenting the benefits of games and puzzles in maintaining mental dexterity with older adults.
Direct readers to the Friendship Village web site to find the puzzle solutions.
Results
- In the first weeks of the campaign, nearly 100 new leads and re-inquiries have been attributed directly to newspaper advertising.
- Additionally, there have been an impressive 1,000 views of the web pages featuring the puzzles on the Friendship Village web site.
